Using Your Local Targeted Website To Create Leads

Posted in: Blog by Jamie on August 25, 2010 | No Comments

Your potential customers are no longer using the Yellow Pages to find local businesses. They are using Google, Bing, and Yahoo to search for keywords that relate to their problem or need. For example, if you run a plumbing business and you live in Abington, Pennsylvania, they may search:

“Abington PA plumbing”

Once their search results come up, they aren’t going to look through all those entries to find your site unless it is on the first page of results. When you have a local targeted website through PinPointWeb, your site will be on that first page and it may even be the first website that comes up. This will not only increase the visibility of your brand but it will also generate leads that you could not have found anywhere else.

When a customer searches such a specific keyword phrase tied to your area, they are primed and ready to buy. This potential customer would not be searching for your area specifically unless he or she needed your product, in your area (which conveniently your business sells). A customer with such a pressing need is certainly more likely to call, e-mail or visit than one who just randomly walks by your storefront.

The best part about having a locally targeted website is that it is available 24 hours a day. When you are making cold calls or networking, you need to put in your own time and energy and you only have a limited amount of time to work with. The site is working for you all day and all night. You could go to sleep one night and wake up with several new leads the next morning.

Having a site targeted on your area alone works hard to generate leads so that you don’t have to.

SEO Helps Business Boom

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Search Engine Optimization (SEO) is a process that moves your website up the rankings when your potential customers search using Google, Bing and Yahoo.

If you have ever tried to put up a website, you may have noticed that when you attempted to search for the site, it was nowhere to be found. This is because the sites that were ranked above you for your keywords had used SEO to make sure that their sites were found.

The search engines like Google use a complicated method to determine how sites are ranked. This formula combines how often a keyword is used on a webpage, how much time searchers spend on that page, how trustworthy the page looks and many other factors.

PinPointWeb has used SEO for many different websites to move the pages up in the rankings. We are experienced in moving pages to the first page of Google in just a few days or weeks. When a page is on the first page of search results, it is much more likely to be clicked on than say, a website that comes up on page 37.

We have figured out the formula of Search Engine Optimization so that you don’t have to. By the time you get your website from us set up, it is already on the first page of the major search engines. When potential customers search for keyword phrases related to your business, your website is front and center for them to see. These potential customers don’t care about the complex algorithms that Google uses and they don’t care that you had an expert team behind you to bump your website up to the front.

They care about your product. With a few clicks of the mouse they are on your website with a strong chance of buying your product. To put it simply, Search Engine Optimization can help to optimize your business.

Local Keyword Domains

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Say that you are a local business competing against a chain that spans across the city and the state. They have a beautiful website with Flash animation that comes up first whenever a potential customer searches “plumbing in Pennsylvania.” The company has thousands of customers and you feel like it is nearly impossible to get a foot in the door for your business.

There is something that larger businesses do not yet realize that can help your smaller, local business to thrive on the Web. And that is that local customers search for local keywords.

A potential customer in York, Pennsylvania is not going to search “plumbing in Pennsylvania” because it may come up with businesses that are hundreds of miles away. That customer is going to search the phrase “plumbing in York PA.” Larger companies don’t have exact match keywords like that, but with PinPointWeb’s help, you can.

For example, this big plumbing company which we’ll call “Big Plumbing” has a website called “bigplumbing.com.” The website that you purchase from PinPointWeb, however has the title “yorkPAplumbing.com.” Your potential customers search “York PA plumbing” in Google and your site will come up ahead of Big Plumbing. They click on your site, look up your prices and contact you for your service.

By owning the website with a domain for such specific keywords, you are more likely to get that business every time a customer searches for those keywords. More searches mean more clicks and more clicks means more customers for your business.