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Pay Per Click

Posted in: Services by Jamie on October 15, 2010

What Is Pay Per Click?

Pay Per Click (PPC) is an internet advertising model where advertiser’s pay the popular host sites (Google, Yahoo, Bing, Facebook) only when their advertisement is clicked. The click will send the potential customer to the advertiser’s web page so they can learn about or purchase products and services. For PPC with search engines the bid is usually on keyword phrases relevant to area and target market. For social media sites like Facebook, the bid is made on demographics such as Gender or Age.

Pay Per Click is a complicated system but it can have tremendous results. It will provide your advertisement with a high search engine rankings as a sponsored link. Your advertisement will appear at the top of the search engine results for keywords selected. This puts your ad right infront of your target audience. PPC works well short term and can be used as a long term solution for affordable keywords/demographics. A website is needed in order to perform PPC (We can also develop you one through our service). The highlighted section of the picture below shows the PPC ads for Google Adwords.

 

Pin Point Web handles all parts of your PPC Campaign including:

1) Keyword Research
2) Ad Creation
3) Bid Management and Budget
4) Landing Page Selection
5) Demographic/Geo Targeting
6) Tracking and Reporting

We charge a $150/Month management fee for PPC. You are also responsible for the cost of your campaign (The click costs) as well. We will send you comprehensive reports on your campaign. Each month, we will determine how to optimize your campaign to make it more efficient to yield better results.